* The Award for Design Excellence is an award given by the Norwegian Design Council

* The jury consists of experts in design and people from the Nordic business environment.

* There are given awards in several categories, such as Graphic design, Textile and clothing design, Furniture design and Visual Communication, among others.

* To achieve an award, regardless of category, the product must first of all be innovative, but functionality, aesthetics, quality etc. are also important criteria.

The Back App has been well received by independent back experts and users because of its abilities to strengthen the back muscles. It is also gratifying to see that also designers give recognition to Back App.
March 15th, 2007, Back App was rewarded the Award for Design Excellence by the Norwegian Design Council, in the furniture design category.

The award is based upon six different criteria – everything ranging from aesthetics to construction and choice of material is considered by the jury.

The jury’s verdict:
“Back App represents the further development of an idea one has previously seen presented by other manufacturers. The chair caters for the user’s need to sit correctly while at the same time training important back muscles. The chair’s tipping movement is comfortable and soft. The foot ring provides good shock absorbency and a feeling that one is sitting securely and very comfortably. The innovative part of this product lies primarily in the ball under the chair itself, which not only ensures a correct sitting position, but also helps actively train the user’s back muscles. This product has been given a lot of thought.”

This recognition shows that our “holistic” focus has paid off. Although function and ergonomics has been our main priority, it has been important to use good, solid and environmentally friendly materials. Also, of course, we wanted the chair to look good. In addition to prevent from and heal back pain, it is also “cool”. When you buy a Back App, you get a nice piece of furniture.

The design and development of Back App has been a lengthy process, and is first and foremost an example of good teamwork. Jostein Magerøy from Ad Astra Design has been responsible for design in the development process, and he deserves credit for the good quality of the final product. The development team also consisted of Freddy Johnsen (entrepreneur), manual therapist Trym Telje (product development and professional consultancy), Arne Sundnes (IPR Patent specialist), and Robert Kalstad from Runni AS (manufacturer). They all deserve acknowledgement for achieving the Award for Design Excellence.